Alexander Osterwalder

invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, will be released in Spring 2020.

The Masterclass

How to Design, Test, and Build the world's best Business Models and Invincible Companies

In today’s competitive environment it is increasingly difficult to gain a competitive advantage based on product and technology innovation alone. In their workshop, Alex Osterwalder and Yves Pigneur are going to illustrate how companies can gain a competitive edge by moving from competing on products and price towards competing on business models. In addition, they will show how you can reverse the statistic of 7 out of 10 new products and services launched not delivering on expectations by systematically testing your business ideas with a library of 44 practical experiments. Last but not least, they will outline what is required from organizations to survive and thrive by designing an innovation culture, innovation portfolios, and the corresponding organizational structures while remaining world-class at managing the existing business.

What You’ll Get

You'll acquire the tools and processes needed for world-class strategy and innovation:

  • Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT)
  • Detect and prevent disruption risk of your existing business(es)
  • Improve your business design with business model patterns
  • Create products and services customers want with Value Proposition Design
  • Test new business ideas systematically to reduce the risk of failure
  • Measure progress in de-risking new business ideas with innovation metrics
  • Compete on business models rather than products, services and price only

Who should attend?

  • Senior executives
  • Innovation managers
  • Entrepreneurs
  • Consultants
  • Business coaches
  • Anyone looking for hands-on tools for strategy and innovation

Bestseller Business Model Generation sold more than 1.5 million copies in 30 languages

Get your tickets

Others Speakers

Jake Knapp will be at Innovation Today - itoday

Jake Knapp

Author of Sprint | Make Time | Creator of the Design Sprint process at Google

Yves Pigneur will be at Innovation Today - itoday

Yves Pigneur

Author of Business Model Generation | Value Proposition Design | The Invincible Company | Professor Emeritus UNIL

Build & scale

To be announced...

Change culture

To be announced...