Founder & Chief Designer at Authentic Design | Former Director of user experience at Microsoft

Surya Vanka

Position: Founder & Chief Designer at Authentic Design

Surya Vanka is a transdisciplinary designer who has worked at the leading edge of physical and digital experiences. He is founder of Authentic Design, president emeritus of the Seattle Design Festival and was chair of Interaction Week. Surya was director of user experience at Microsoft, a tenured professor of design at the University of Illinois at Urbana-Champaign and a fellow at the prestigious Center for Advanced Study. Surya is creator of Design Swarms method, a lightweight design technique used in business, non-profit and education worldwide, and has been used at companies like Amazon, Amgen, Autodesk, Callison, Deutsche Bank, Lilly, T-Mobile, Microsoft, and REI.

Surya won the Microsoft Engineering Best Practice Awards twice, Ohio State University 50th Anniversary Distinguished Design Alumnus Award, Microsoft Achievement Award, Accessibility Achievement Award, World Brand Congress Leadership Award and several other industry recognitions. He is member of Word Design Organization, served on the jury of global design awards like Singapore Design Mark and on the boards of organizations like the Design Management Institute, Seattle Interactive and Design in Public. He frequently keynotes speeches at the most prestigious conferences and has won top speaker awards three times. His work has appeared in numerous publications and news programs, including TEDx, Form, I.D., Design Council, WIRED, Interactions, the BBC and National Public Radio. Surya is the author of two books on design, several publications, and has taught design on every continent but Antarctica.

#itoday a worldwide community of Innovators


Jonas Vonlanthen

Partner - Liip Digital Progress

Martin Sandhu

Founder at Nuom

Yves Jobin

Director - Effiquency SA

Marie Girard

Product Manager at IBM

Surya Vanka

Founder & Chief Designer at Authentic Design

Jeroen Frumau

Owner at Talents-4U BV

Yves Pigneur

Professor Emeritus UNIL

Prescott Paulin

Managing Director - Iquro Development Group, LLC

Daniela Busse (Ph.D.)

Head of Research at eBay

Michael Vuilleumier

Designer - User Experience & Interface - Apptitude SA

Mike Caskey

Design Partner, Product Exploration

Shaun Miller

Head of Strategy at House

Ana Paula da Silva

CEO, Digital strategist and facilitator consultant at Rethink.br

Julien Suard

Lead Product Designer UX / UI at Design Sprint Ltd- itoday Conference Organizer

Daniel Herrera

Product Design Engineer & Innovation Strategist at Dees Studio

Thiago Tonus

Head of Product Design - Logic Design

Andre Alfonso

Agile Coach - Knowledge Expert SA

Benoît Dubouloz

COO at Knowledge Expert

Clio Rossier

Freelance - I use my creative mindset, my empathy and my future thinking skills to help you innovate

Hélène Valat

Digital project manager at Wide

Jean-Philippe van den Hove

Founder at Alphabeta

Chris Hodges

Design Lead at Siemens

Mathieu Menet

Innovation Manager at La Ruche tl

Sabrina Goerlich

Founder | Strategic Designer at Designsprintstudio

Luis González

Product Designer / UX-UI - Freelancer / Startuper

Jen Jeng

Founder and business strategist at Spica Strategy

Eberhard Schächterle

Innovation Advisor at Eberhard Schächterle Innovationsberatung

Dardan Iljazi

Full Stack Developer

Clemence de Robert

UX Designer

Caroline Pratte

Founder at Conversations.coach

Anaïs Salson

Entrepreneur, Globe Trotter, Speaker - Try The New

Marco D’Amico

Strategic Innovation Advisor at oobrain S.r.l. SB

Alain Priser

Lead Product Designer and Manager at Labster.io

Alexander Sattler

Transformation Consultant - Sattler Consulting

Orlane Perey

Designer & Art Director at Serendipity Agency

John Elbing

Coach/Consultant/Storyteller at Standpoint

Diana Liu

Founder | Instigator | Fun Maker - The SIX

Ed Orozco

Head of Strategy - WANDR

Sandy Lam

Design System Lead at SoftwareAG

Alexis Moeckli

Founder at WENOVE.CH

Ramatoulaye A. Diallo

CEO of Orange Money in Sénégal, Director Sonatel cluster

Kai Haley

Head of UX Methods and Process at Google

Bruce Hecht

CEO/CTO at VG2PLAY

Jaime Endick

Strategist/ Freelance

Mikhaél Minisini

Director at Apptitude SA

Olivier Petro

Owner at YOUBEQUITE

Sylvie Gelinas

CEO at Noos Technologie inc.