Creator of the Design Sprint methodology at Google, Jake Knapp is considered one of the most influential Product Designers today.

August 19, 2021

The official Design Sprint Masterclass

We are thrilled to welcome Jake Knapp, one of the world’s most influential designers, to run the official Design Sprint workshop.

In this fun, fast-paced, hands-on workshop, you’ll learn the Design Sprint process directly from its creator. Jake will rapidly lead you through the process, teaching how the various steps fit together and why and how they work. You’ll get tips and tricks beyond the Sprint book, and you’ll learn how to incorporate these techniques into your company.

Over the course of a single day, Jake will lead the group through a compressed design sprint focused on a sample challenge. Jake will give your team a new way of looking at business challenges and the confidence to approach those challenges with renewed energy and optimism. You'll laugh. You'll high five. You'll learn ridiculously useful skills.

This is a Hybrid event which means that you can attend in-person in Lausanne Switzerland or Online


- Day schedule -

Day 2 - August 19, 2021

Jake Knapp

The official Design Sprint workshop

8:00

Doors open, coffee, networking

This is a Covid-free event. A valid Covid pass must be presented at the door

9:00

Hello Itoday, welcome

9:15

Masterclass with Jake Knapp

10:30

Coffee break - networking

11:00

Masterclass with Jake Knapp

12:30

Lunch break - networking

13:30

Masterclass with Jake Knapp

15:00

Coffee break - networking

15:30

Masterclass with Jake Knapp

17:00

Q&A and fireside chat with Jake Knapp

17:45

Happy hour - networking with local wine tasting

Jake Knapp

Jake Knapp is the inventor of Google Venture’s Design Sprint methodology. He is considered one of the most influential Product Designers today. He has coached teams at places such as Google, Slack, LEGO, IDEO, and NASA on design strategy and time management.

Previously, Jake helped build products like Gmail, Google Meet, and Microsoft Encarta. His book Sprint is a New York Times bestseller. It is used as a practical guide to answering critical business questions, through design, by small startups, Fortune 100s, and everything in between.

More about Jake

At EPFL Switzerland

The in-person experience

Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

Official Design Sprint Masterclass

With Jake Knapp

  • Workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

MasterclassesSuper Pass

2 Days

  • 2-Day Pass, All Workshops
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • 2 Certificates of participation

Online Workshops

All-online experience

Online - Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Online workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community

Online - Design Sprint Masterclass

With Jake Knapp

  • Online workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Superpass online masterclass itoday

Online - MasterclassesSuper Pass

2 Days

  • 2-Day Pass, All online Workshops
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Covid Virus

Total flexibility

Not able to attend in person because of travel restrictions linked to COVID-19 ? No panic… we can downgrade your ticket to the online experience, and pay you the difference.

What You’ll Learn

  • Lead a team through the Design Sprint process with confidence
  • Map out a challenge and choose the most important place to start
  • Identify crucial business and product questions to be answered in your sprint
  • Sketch a solution with confidence, even if you're not a designer
  • Make smart decisions without lengthy discussion
  • Choose the right prototyping method for your product or service
  • Test hypotheses before you invest months of work and millions
  • Integrate Design Sprint methods into your product development calendar

Who should attend?

  • Founders and executives
  • Team leaders and managers
  • Product managers
  • Marketers
  • Designers (UX / UI)
  • Engineers
  • Anyone who wants to have a larger impact on key projects

August 18, 2021

Invincible Company Masterclass

The need and potential for innovation have never been greater and we believe that people are the real power of transformation. We’re on the lookout for pioneering companies and institutions that are ready to break silos, challenge the status quo, and drive change. If you’re reading this, chances are you’re probably just what we’re looking for.

About the Masterclass