Bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur sold more than 1.5 million copies in 30 languages
August 18, 2021
The Invincible Company Masterclass
How to Design, Test, and Build the world's best Business Models and Invincible Companies
In today’s competitive environment it is increasingly difficult to gain a competitive advantage based on product and technology innovation alone. In their workshop, Alex Osterwalder and Yves Pigneur are going to illustrate how companies can gain a competitive edge by moving from competing on products and price towards competing on business models. In addition, they will show how you can reverse the statistic of 7 out of 10 new products and services launched not delivering on expectations by systematically testing your business ideas with a library of 44 practical experiments. Last but not least, they will outline what is required from organizations to survive and thrive by designing an innovation culture, innovation portfolios, and the corresponding organizational structures while remaining world-class at managing the existing business.
This is a Hybrid event which means that you can attend in-person in Lausanne Switzerland or Online
- Day schedule -
Day 1 - August 18, 2021
Alex Osterwalder & Yves Pigneur
The Invincible Company
8:00
Doors open, coffee, networking
This is a Covid-free event. A valid Covid pass must be presented at the door
9:00
Hello Itoday, welcome
9:15
Masterclass with Alex Osterwalder & Yves Pigneur
10:30
Coffee break - networking
11:00
Masterclass with Alex Osterwalder & Yves Pigneur
12:30
Lunch break - networking
13:30
Masterclass with Alex Osterwalder & Yves Pigneur
15:00
Coffee break - networking
15:30
Masterclass with Alex Osterwalder & Yves Pigneur
17:00
Q&A and fireside chat with Alex Osterwalder & Yves Pigneur
17:45
Happy hour - networking with local wine tasting
Alexander Osterwalder
invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, has been released in 2020.
Yves Pigneur
is Honorary Professor at University of Lausanne HEC. He is considered a «mastermind» among business strategics. His tools have been used by numerous companies such as P&G, Amazon, and Tesla. He is the co-creator of the Value Proposition Canvas and the Business Model Canvas. Ranked No. 4 of the top 50 management thinkers worldwide Pigneur & Osterwalder also hold the Thinkers50 Strategy Award.
At EPFL Switzerland
The in-person experience
Invincible Company Masterclass
With Alex Osterwalder & Yves Pigneur
- Workshop with Alex Osterwalder and Yves Pigneur
- World-class networking with Innovation leaders
- Access to Innovation Leaders Slack Community
- Surprise Goodie bag
- Excellent food & drinks
- Itoday Apero with local wine tasting
- Certificate of participation
Official Design Sprint Masterclass
With Jake Knapp
- Workshop with Jake Knapp
- World-class networking with Innovation leaders
- Access to Innovation Leaders Slack Community
- Surprise Goodie bag
- Excellent food & drinks
- Itoday Apero with local wine tasting
- Certificate of participation
MasterclassesSuper Pass
2 Days
- 2-Day Pass, All Workshops
- World-class networking with Innovation leaders
- Access to Innovation Leaders Slack Community
- Surprise Goodie bag
- Excellent food & drinks
- Itoday Apero with local wine tasting
- 2 Certificates of participation
Online Workshops
All-online experience
Online - Invincible Company Masterclass
With Alex Osterwalder & Yves Pigneur
- Online workshop with Alex Osterwalder and Yves Pigneur
- World-class networking with Innovation leaders
- Ask questions during Q&A
- Access to Innovation Leaders Slack Community
Online - Design Sprint Masterclass
With Jake Knapp
- Online workshop with Jake Knapp
- World-class networking with Innovation leaders
- Ask questions during Q&A
- Access to Innovation Leaders Slack Community
Online - MasterclassesSuper Pass
2 Days
- 2-Day Pass, All online Workshops
- World-class networking with Innovation leaders
- Ask questions during Q&A
- Access to Innovation Leaders Slack Community
Total flexibility
Not able to attend in person because of travel restrictions linked to COVID-19 ? No panic… we can downgrade your ticket to the online experience, and pay you the difference.
What You’ll Learn
You'll acquire the tools and processes needed for world-class strategy and innovation:
- Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT)
- Detect and prevent disruption risk of your existing business(es)
- Improve your business design with business model patterns
- Create products and services customers want with Value Proposition Design
- Test new business ideas systematically to reduce the risk of failure
- Measure progress in de-risking new business ideas with innovation metrics
- Compete on business models rather than products, services and price only
Who should attend?
- Senior executives
- Innovation managers
- Entrepreneurs
- Consultants
- Business coaches
- Anyone looking for hands-on tools for strategy and innovation
August 19, 2021
Design Sprint Masterclass
The need and potential for innovation have never been greater and we believe that people are the real power of transformation. We’re on the lookout for pioneering companies and institutions that are ready to break silos, challenge the status quo, and drive change. If you’re reading this, chances are you’re probably just what we’re looking for.
