Bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur sold more than 1.5 million copies in 30 languages

August 18, 2021

The Invincible Company Masterclass

How to Design, Test, and Build the world's best Business Models and Invincible Companies

In today’s competitive environment it is increasingly difficult to gain a competitive advantage based on product and technology innovation alone. In their workshop, Alex Osterwalder and Yves Pigneur are going to illustrate how companies can gain a competitive edge by moving from competing on products and price towards competing on business models. In addition, they will show how you can reverse the statistic of 7 out of 10 new products and services launched not delivering on expectations by systematically testing your business ideas with a library of 44 practical experiments. Last but not least, they will outline what is required from organizations to survive and thrive by designing an innovation culture, innovation portfolios, and the corresponding organizational structures while remaining world-class at managing the existing business.

This is a Hybrid event which means that you can attend in-person in Lausanne Switzerland or Online


- Day schedule -

Day 1 - August 18, 2021

Alex Osterwalder & Yves Pigneur

The Invincible Company

8:00

Doors open, coffee, networking

This is a Covid-free event. A valid Covid pass must be presented at the door

9:00

Hello Itoday, welcome

9:15

Masterclass with Alex Osterwalder & Yves Pigneur

10:30

Coffee break - networking

11:00

Masterclass with Alex Osterwalder & Yves Pigneur

12:30

Lunch break - networking

13:30

Masterclass with Alex Osterwalder & Yves Pigneur

15:00

Coffee break - networking

15:30

Masterclass with Alex Osterwalder & Yves Pigneur

17:00

Q&A and fireside chat with Alex Osterwalder & Yves Pigneur

17:45

Happy hour - networking with local wine tasting

Alexander Osterwalder

invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, has been released in 2020.

More about Alex

Yves Pigneur

is Honorary Professor at University of Lausanne HEC. He is considered a «mastermind» among business strategics. His tools have been used by numerous companies such as P&G, Amazon, and Tesla. He is the co-creator of the Value Proposition Canvas and the Business Model Canvas. Ranked No. 4 of the top 50 management thinkers worldwide Pigneur & Osterwalder also hold the Thinkers50 Strategy Award.

More about Yves

At EPFL Switzerland

The in-person experience

Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation
Jake Knapp will be at itoday conference - photo Anssi Kumpula

Official Design Sprint Masterclass

With Jake Knapp

  • Workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

MasterclassesSuper Pass

2 Days

  • 2-Day Pass, All Workshops
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • 2 Certificates of participation

Online Workshops

All-online experience

Pigneur Osterwalder Itoday online masterclass

Online - Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Online workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Jake Knapp online Masterclass

Online - Design Sprint Masterclass

With Jake Knapp

  • Online workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Superpass online masterclass itoday

Online - MasterclassesSuper Pass

2 Days

  • 2-Day Pass, All online Workshops
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Covid Virus

Total flexibility

Not able to attend in person because of travel restrictions linked to COVID-19 ? No panic… we can downgrade your ticket to the online experience, and pay you the difference.

What You’ll Learn

You'll acquire the tools and processes needed for world-class strategy and innovation:
  • Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT)
  • Detect and prevent disruption risk of your existing business(es)
  • Improve your business design with business model patterns
  • Create products and services customers want with Value Proposition Design
  • Test new business ideas systematically to reduce the risk of failure
  • Measure progress in de-risking new business ideas with innovation metrics
  • Compete on business models rather than products, services and price only

Who should attend?

  • Senior executives
  • Innovation managers
  • Entrepreneurs
  • Consultants
  • Business coaches
  • Anyone looking for hands-on tools for strategy and innovation

August 19, 2021

Design Sprint Masterclass

The need and potential for innovation have never been greater and we believe that people are the real power of transformation. We’re on the lookout for pioneering companies and institutions that are ready to break silos, challenge the status quo, and drive change. If you’re reading this, chances are you’re probably just what we’re looking for.

About the Masterclass
Jake Knapp will be at itoday conference - photo Anssi Kumpula