itoday Masterclasses

Two Masterclasses, Two full days of deep dives, hands-on experience, and personal backstories.

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We need to rethink the way we work

Innovation happens where business, design, and tech meet. Covid-19 brought an unprecedented disruption and more than ever we’ll need to be resilient, caring and creative. To tackle the big challenges of our time, we need to empower our teams, take more calculated risks, and build sustainable businesses. Innovation Today (itoday) focuses on people; thinkers, best-selling authors, and creators that are having a direct impact on the world right now, and its future.

In a series of keynotes and masterclasses, our world-famous speakers will share real-life stories, case studies and behind-the-scenes perspectives from Silicon Valley, Switzerland and the rest of the world. They will also share their practical tools and methods that are inspiring thousands of innovation leaders and the world’s most innovative companies.

August 18, 2021

The Invincible Company Masterclass

Our world-class speakers will lead you through their world-famous masterclasses, a full day of deep dives, hands-on experience, and personal backstories.

  • Masterclasses (all day)
  • Q/As
  • Book signing
  • Happy hour party
Get your tickets

August 19, 2021

Design Sprint Masterclass

Our world-class speakers will lead you through their world-famous masterclasses, a full day of deep dives, hands-on experience, and personal backstories.

  • Masterclasses (all day)
  • Q/As
  • Book signing
  • Happy hour party
Get your tickets

Why this event matters

World-Class Speakers, bestselling authors

On the campus of world famous EPFL university

Pratical tools and success stories

Switzerland #1 on the Global Innovation Index

Workshop attendees will receive Speaker’s books

Switzerland in winter is the best place ever

Lausanne

Switzerland

So, why Lausanne? Ideally located in the center of Europe, Switzerland is ranking #1 on the Global Innovation Index. With its world-leading university EPFL and startup ecosystem, Lausanne is a hot-spot for innovation. Beautiful view, great food, hipsterish vibe, sun in summer… Lausanne has been recently ranked as the best small city in the world in Monocle’s inaugural Small Cities Index.

Join innovators from all across Switzerland, Europe and the rest of the world.

Get your tickets for itoday

Jake Knapp Itoday

Official Design Sprint Masterclass

Creator of the Design Sprint methodology at Google, Jake Knapp is considered one of the most influential Product Designers today.

August 19, 2021

The official Design Sprint Masterclass

We are thrilled to welcome Jake Knapp, one of the world’s most influential designers, to run the official Design Sprint workshop.

In this fun, fast-paced, hands-on workshop, you’ll learn the Design Sprint process directly from its creator. Jake will rapidly lead you through the process, teaching how the various steps fit together and why and how they work. You’ll get tips and tricks beyond the Sprint book, and you’ll learn how to incorporate these techniques into your company.

Over the course of a single day, Jake will lead the group through a compressed design sprint focused on a sample challenge. Jake will give your team a new way of looking at business challenges and the confidence to approach those challenges with renewed energy and optimism. You'll laugh. You'll high five. You'll learn ridiculously useful skills.

This is a Hybrid event which means that you can attend in-person in Lausanne Switzerland or Online


- Day schedule -

Day 2 - August 19, 2021

Jake Knapp

The official Design Sprint workshop

8:00

Doors open, coffee, networking

This is a Covid-free event. A valid Covid pass must be presented at the door

9:00

Hello Itoday, welcome

9:15

Masterclass with Jake Knapp

10:30

Coffee break - networking

11:00

Masterclass with Jake Knapp

12:30

Lunch break - networking

13:30

Masterclass with Jake Knapp

15:00

Coffee break - networking

15:30

Masterclass with Jake Knapp

17:00

Q&A and fireside chat with Jake Knapp

17:45

Happy hour - networking with local wine tasting

Jake Knapp

Jake Knapp is the inventor of Google Venture’s Design Sprint methodology. He is considered one of the most influential Product Designers today. He has coached teams at places such as Google, Slack, LEGO, IDEO, and NASA on design strategy and time management.

Previously, Jake helped build products like Gmail, Google Meet, and Microsoft Encarta. His book Sprint is a New York Times bestseller. It is used as a practical guide to answering critical business questions, through design, by small startups, Fortune 100s, and everything in between.

More about Jake

At EPFL Switzerland

The in-person experience

Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

Official Design Sprint Masterclass

With Jake Knapp

  • Workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

Masterclasses
Super Pass

2 Days

  • 2-Day Pass, All Workshops
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • 2 Certificates of participation

Online Workshops

All-online experience

Online - Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Online workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community

Online - Design Sprint Masterclass

With Jake Knapp

  • Online workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Superpass online masterclass itoday

Online - Masterclasses
Super Pass

2 Days

  • 2-Day Pass, All online Workshops
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Covid Virus

Total flexibility

Not able to attend in person because of travel restrictions linked to COVID-19 ? No panic… we can downgrade your ticket to the online experience, and pay you the difference.

What You’ll Learn

  • Lead a team through the Design Sprint process with confidence
  • Map out a challenge and choose the most important place to start
  • Identify crucial business and product questions to be answered in your sprint
  • Sketch a solution with confidence, even if you're not a designer
  • Make smart decisions without lengthy discussion
  • Choose the right prototyping method for your product or service
  • Test hypotheses before you invest months of work and millions
  • Integrate Design Sprint methods into your product development calendar

Who should attend?

  • Founders and executives
  • Team leaders and managers
  • Product managers
  • Marketers
  • Designers (UX / UI)
  • Engineers
  • Anyone who wants to have a larger impact on key projects

August 18, 2021

Invincible Company Masterclass

The need and potential for innovation have never been greater and we believe that people are the real power of transformation. We’re on the lookout for pioneering companies and institutions that are ready to break silos, challenge the status quo, and drive change. If you’re reading this, chances are you’re probably just what we’re looking for.

About the Masterclass

Alex Osterwalder and Yves Pigneur

Invincible Company Masterclass

Bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur sold more than 1.5 million copies in 30 languages

August 18, 2021

The Invincible Company Masterclass

How to Design, Test, and Build the world's best Business Models and Invincible Companies

In today’s competitive environment it is increasingly difficult to gain a competitive advantage based on product and technology innovation alone. In their workshop, Alex Osterwalder and Yves Pigneur are going to illustrate how companies can gain a competitive edge by moving from competing on products and price towards competing on business models. In addition, they will show how you can reverse the statistic of 7 out of 10 new products and services launched not delivering on expectations by systematically testing your business ideas with a library of 44 practical experiments. Last but not least, they will outline what is required from organizations to survive and thrive by designing an innovation culture, innovation portfolios, and the corresponding organizational structures while remaining world-class at managing the existing business.

This is a Hybrid event which means that you can attend in-person in Lausanne Switzerland or Online


- Day schedule -

Day 1 - August 18, 2021

Alex Osterwalder & Yves Pigneur

The Invincible Company

8:00

Doors open, coffee, networking

This is a Covid-free event. A valid Covid pass must be presented at the door

9:00

Hello Itoday, welcome

9:15

Masterclass with Alex Osterwalder & Yves Pigneur

10:30

Coffee break - networking

11:00

Masterclass with Alex Osterwalder & Yves Pigneur

12:30

Lunch break - networking

13:30

Masterclass with Alex Osterwalder & Yves Pigneur

15:00

Coffee break - networking

15:30

Masterclass with Alex Osterwalder & Yves Pigneur

17:00

Q&A and fireside chat with Alex Osterwalder & Yves Pigneur

17:45

Happy hour - networking with local wine tasting

Alexander Osterwalder

invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, has been released in 2020.

More about Alex

Yves Pigneur

is Honorary Professor at University of Lausanne HEC. He is considered a «mastermind» among business strategics. His tools have been used by numerous companies such as P&G, Amazon, and Tesla. He is the co-creator of the Value Proposition Canvas and the Business Model Canvas. Ranked No. 4 of the top 50 management thinkers worldwide Pigneur & Osterwalder also hold the Thinkers50 Strategy Award.

More about Yves

At EPFL Switzerland

The in-person experience

Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

Official Design Sprint Masterclass

With Jake Knapp

  • Workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • Certificate of participation

Masterclasses
Super Pass

2 Days

  • 2-Day Pass, All Workshops
  • World-class networking with Innovation leaders
  • Access to Innovation Leaders Slack Community
  • Surprise Goodie bag
  • Excellent food & drinks
  • Itoday Apero with local wine tasting
  • 2 Certificates of participation

Online Workshops

All-online experience

Online - Invincible Company Masterclass

With Alex Osterwalder & Yves Pigneur

  • Online workshop with Alex Osterwalder and Yves Pigneur
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community

Online - Design Sprint Masterclass

With Jake Knapp

  • Online workshop with Jake Knapp
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Superpass online masterclass itoday

Online - Masterclasses
Super Pass

2 Days

  • 2-Day Pass, All online Workshops
  • World-class networking with Innovation leaders
  • Ask questions during Q&A
  • Access to Innovation Leaders Slack Community
Covid Virus

Total flexibility

Not able to attend in person because of travel restrictions linked to COVID-19 ? No panic… we can downgrade your ticket to the online experience, and pay you the difference.

What You’ll Learn

You'll acquire the tools and processes needed for world-class strategy and innovation:
  • Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT)
  • Detect and prevent disruption risk of your existing business(es)
  • Improve your business design with business model patterns
  • Create products and services customers want with Value Proposition Design
  • Test new business ideas systematically to reduce the risk of failure
  • Measure progress in de-risking new business ideas with innovation metrics
  • Compete on business models rather than products, services and price only

Who should attend?

  • Senior executives
  • Innovation managers
  • Entrepreneurs
  • Consultants
  • Business coaches
  • Anyone looking for hands-on tools for strategy and innovation

August 19, 2021

Design Sprint Masterclass

The need and potential for innovation have never been greater and we believe that people are the real power of transformation. We’re on the lookout for pioneering companies and institutions that are ready to break silos, challenge the status quo, and drive change. If you’re reading this, chances are you’re probably just what we’re looking for.

About the Masterclass
Jake Knapp will be at itoday conference - photo Anssi Kumpula