Laïla von Alvensleben

Laila von Alvensleben

Head of Culture and Collaboration at MURAL (CH)

Laïla von Alvensleben is the Head of Culture and Collaboration at MURAL, where she manages a distributed team of 200+ across multiple continents and time zones. She is a champion for the “remote first” approach to collaboration, empowering MURAL’s rapidly growing team to successfully work from anywhere.
Laïla’s background is in UX design, having worked on digital product design at Hanno and educational workshops at Hyper Island. She helped create the Remote Starter Kit and is one of the first members of the Remote Work Association, a network that organizes online events to promote location-independent jobs. She has spoken at key industry events including NEXT in Hamburg, The Remote Work Summit, Nomad City and Ravensbourne University in London.


Jonas Vonlanthen Liip

Jonas Vonlanthen

Jonas Vonlanthen Liip

Jonas Vonlanthen

Partner at Liip Digital Progress | Expert in agile management and self-organisation (CH)

Jonas Vonlanthen is a pioneer in agile management and self-organisation in Switzerland. As Partner at Liip, he lead the implementation of Liip in Lausanne in 2011 and the development of the digital agency in the french-speaking part of Switzerland. Since 2015, he focuses on the organisation’s evolution from a hierarchical to a self-managed governance system.

Gathering more than 170 collaborators, Liip is a key player of the digital environment in Switzerland. Its non-conventional structure is one of the key success factors which allowed the company to develop at an accelerated pace for the past years.

Jonas will present how a decentralised, non-hierarchical and self-organised structure fosters Liip’s success. He will also address the pitfalls and opportunities of this journey.


Marc Gruber

Marc Gruber

Vice President for Innovation at EPFL, full professor at the College of Management of Technology at EPFL (DE -CH)

Professor Marc Gruber is Vice President for Innovation at EPFL, full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization (ENTC), and co-author of “Where to Play: 3 Steps for Discovering your most valuable Market Opportunities”, the latest addition to the lean startup toolset.

Marc also acted as Associate (2013-2016) and as Deputy Editor (2017-2020) at the Academy of Management Journal (AMJ), the highest ranked empirical research journal in the management domain. In an independent research study on the most impactful entrepreneurship scholars (Gupta et al., 2016), Marc was ranked as the worldwide #1 researcher in entrepreneurship for the 2005-2015 period (shared #1 spot), and among the worldwide top 5 for the 2000-2015 period.


Katie Swindler

Katie Swindler

Katie Swindler

Katie Swindler

User Experience Strategist at Allstate | Author of Life & Death Design (USA)

Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, and Toyota Financial Services.


Surya Vanka

Surya Vanka

Founder & Chief Designer at Authentic Design | Former Director of user experience at Microsoft (USA)

Surya Vanka is a transdisciplinary designer who has worked at the leading edge of physical and digital experiences. He is founder of Authentic Design, president emeritus of the Seattle Design Festival and was chair of Interaction Week. Surya was director of user experience at Microsoft, a tenured professor of design at the University of Illinois at Urbana-Champaign and a fellow at the prestigious Center for Advanced Study. Surya is creator of Design Swarms method, a lightweight design technique used in business, non-profit and education worldwide, and has been used at companies like Amazon, Amgen, Autodesk, Callison, Deutsche Bank, Lilly, T-Mobile, Microsoft, and REI.

Surya won the Microsoft Engineering Best Practice Awards twice, Ohio State University 50th Anniversary Distinguished Design Alumnus Award, Microsoft Achievement Award, Accessibility Achievement Award, World Brand Congress Leadership Award and several other industry recognitions. He is member of Word Design Organization, served on the jury of global design awards like Singapore Design Mark and on the boards of organizations like the Design Management Institute, Seattle Interactive and Design in Public. He frequently keynotes speeches at the most prestigious conferences and has won top speaker awards three times. His work has appeared in numerous publications and news programs, including TEDx, Form, I.D., Design Council, WIRED, Interactions, the BBC and National Public Radio. Surya is the author of two books on design, several publications, and has taught design on every continent but Antarctica.


Yves Pigneur

Yves Pigneur

Yves Pigneur

Yves Pigneur

Author of Business Model Generation | Value Proposition Design | The Invincible Company | Co-author of Testing Business Ideas. (CH)

Yves Pigneur is Honorary Professor at University of Lausanne HEC. He is considered a «mastermind» among business strategics. His tools have been used by numerous companies such as P&G, Amazon, and Tesla. He is the co-creator of the Value Proposition Canvas and the Business Model Canvas. Ranked No. 4 of the top 50 management thinkers worldwide Pigneur & Osterwalder also hold the Thinkers50 Strategy Award.


Ramatoulaye Diallo CEO Orange Money Senegal

Ramatoulaye Diallo

Ramatoulaye Diallo CEO Orange Money Senegal

Ramatoulaye Diallo

CEO of Orange Money in Sénégal and Director of Mobile Financial Services in the Orange Sonatel cluster across 5 countries (SEN)

Ramatoulaye A. Diallo is currently the award-winning CEO of Orange Money in Sénégal and Director of Mobile Financial Services in the Orange Sonatel cluster across 5 countries. Her mission is to create products, services and communities that elevate millions of African lives. Throughout her 20+ year career, Rama has been a driving force in promoting inclusion, economic growth and entrepreneurship in telecoms, technology and e-commerce in Africa. Her career started on Wall Street as an intern in Asset Management at Goldman Sachs and an analyst at Morgan Stanley. Subsequently, as a leader and manager at Emerging Capital Partners, Endeavor South Africa and Etisalat Nigeria, she has leveraged her experience and expertise in corporate finance, venture capital, private equity and investment banking to help small companies, large corporations, and nonprofit organizations achieve financial and strategic growth objectives. She has also started and managed entrepreneurial ventures in Nigeria and South Africa.

Rama has a MBA from Harvard Business School, and a BA magna cum laude in Mathematics & Economics from Bryn Mawr College. Rama also holds a Diploma in Practitioner Coaching and Leadership Development.


Alex Osterwalder

Alex Osterwalder

Author of Business Model Generation | Value Proposition Design | The Invincible Company | Co-author of Testing Business Ideas (CH)

Alex Osterwalder invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, has been released in Spring 2020.


Jake Knapp

Jake Knapp

Author of Sprint | Make Time | Creator of the Design Sprint process at Google (USA)

Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author

Jake spent 10 years at Google and Google Ventures, where he created the Design Sprint process. He’s written two books, Sprint and Make Time, coached teams at places like Slack, LEGO, IDEO, and NASA on design strategy and time management, and has been a guest instructor at MIT and the Harvard Business School.

Previously, Jake co-founded Google Meet and helped build products like Gmail and Microsoft Encarta. He is currently among the world’s tallest designers.