Sabrina-Goerlich-itoday-conference

Sabrina Goerlich

Sabrina Goerlich, strategic designer, founder of the Designsprintstudio and head of the design agency Asenauer's for 27 years, with a broad spectrum of expertise in various sectors such as fashion and mobility. Now she focuses on helping companies to innovate with confidence and to enable their teams to establish a collaborative workflow by teaching the design print process. She is currently starting a new training concept in which participants prepare with online resources and incorporate them into live sessions. As a co-founder of the Talent Sprint, she brings together hiring organizations and talented professionals in a Design Sprint inspired workshop to take careers to the next level. These workshops allow participants to shine, show their purpose and at the same time present these companies in a more humane way.
As organizer of the Stuttgart Design Sprint Meetup Group, she regularly creates networking opportunities and added value for a growing community.


Alex Osterwalder - itoday

Alex Osterwalder

Alex Osterwalder invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, has been released in Spring 2020.


Yves Pigneur

Yves Pigneur is Honorary Professor at University of Lausanne HEC. He is considered a «mastermind» among business strategics. His tools have been used by numerous companies such as P&G, Amazon, and Tesla. He is the co-creator of the Value Proposition Canvas and the Business Model Canvas. Ranked No. 4 of the top 50 management thinkers worldwide Pigneur & Osterwalder also hold the Thinkers50 Strategy Award.


User Experience Strategist at Allstate

Katie Swindler

Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, and Toyota Financial Services.


Marc Gruber EPFL

Marc Gruber

Professor Marc Gruber is Vice President for Innovation at EPFL, full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization (ENTC), and co-author of “Where to Play: 3 Steps for Discovering your most valuable Market Opportunities”, the latest addition to the lean startup toolset.

Marc also acted as Associate (2013-2016) and as Deputy Editor (2017-2020) at the Academy of Management Journal (AMJ), the highest ranked empirical research journal in the management domain. In an independent research study on the most impactful entrepreneurship scholars (Gupta et al., 2016), Marc was ranked as the worldwide #1 researcher in entrepreneurship for the 2005-2015 period (shared #1 spot), and among the worldwide top 5 for the 2000-2015 period.


Founder & Chief Designer at Authentic Design | Former Director of user experience at Microsoft

Surya Vanka

Surya Vanka is a transdisciplinary designer who has worked at the leading edge of physical and digital experiences. He is founder of Authentic Design, president emeritus of the Seattle Design Festival and was chair of Interaction Week. Surya was director of user experience at Microsoft, a tenured professor of design at the University of Illinois at Urbana-Champaign and a fellow at the prestigious Center for Advanced Study. Surya is creator of Design Swarms method, a lightweight design technique used in business, non-profit and education worldwide, and has been used at companies like Amazon, Amgen, Autodesk, Callison, Deutsche Bank, Lilly, T-Mobile, Microsoft, and REI.

Surya won the Microsoft Engineering Best Practice Awards twice, Ohio State University 50th Anniversary Distinguished Design Alumnus Award, Microsoft Achievement Award, Accessibility Achievement Award, World Brand Congress Leadership Award and several other industry recognitions. He is member of Word Design Organization, served on the jury of global design awards like Singapore Design Mark and on the boards of organizations like the Design Management Institute, Seattle Interactive and Design in Public. He frequently keynotes speeches at the most prestigious conferences and has won top speaker awards three times. His work has appeared in numerous publications and news programs, including TEDx, Form, I.D., Design Council, WIRED, Interactions, the BBC and National Public Radio. Surya is the author of two books on design, several publications, and has taught design on every continent but Antarctica.


Eglé Cruchon

I love creating new experiences - starting just from an early-stage idea and transforming it into something people truly value and remember.

I began my career in childhood education, working for 5 years in multicultural environments, coordinating, engaging and building trust between teams and clients.

After initially studying to become a psychologist, my passion for understanding people led me on a path where I focus on creating awareness about better ways to collaborate and empower teams. For the last years with my amazing Design Sprint Ltd. team, I have been creating world-class events and projects to empower people to connect, get inspired, to take more calculated risks, and build sustainable businesses.

If you are interested in Design Sprints, organising in-person or virtual events or just want to chat- don't hesitate.


Steph Cruchon

Steph Cruchon, CEO, Designer (UX / UI), Facilitator,  Lecturer and Innovation expert. He is the founder of Design Sprint Ltd with more than 15 years of experience in product design, and services. Steph is one of the pioneers of the Design Sprint methodology in Europe and its main evangelist in Switzerland. He is author of “The Design Sprint Quarter”, a three-months strategy for transforming promising ideas into viable products.He helps startups and companies to rethink their working habits and to turn their promising ideas into products and services. Steph has personally run full-week Sprints with more than 60 companies across various industries (Swiss Re, Autodesk, Swissquote bank, l’Oréal, Climeworks, Kudelski, and others) to conceive and fast prototype their services, strategies and products.

He runs design sprints in both French and English.

Stéph teaches and coaches regularly at SAWI in Lausanne, EPFL, Innosuisse-Venturelab and SwissTech Association.

He is also a seasoned Lecturer and Speaker (Invision DesignBetter, Eracom, Blend Web Mix, Product Tank, Digital Strategy and UX Meetup…)