Alex Osterwalder - itoday

Alex Osterwalder

Position: Co-founder Strategyzer

Alex Osterwalder invented the Business Model Canvas and lead-authored Business Model Generation which sold more than 1.5 million copies in 30 languages as well as Value Proposition Design. Last year he released «Testing Business Ideas» with David Bland. His newest book «The Invincible Company», written again together with Yves Pigneur among others, has been released in Spring 2020.

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