Paul Van Der Linden

Position: Founder and Owner at PaulvanderLinden-Consulting

Paul is a senior business consultant with over 25 years’ experience in Digital Innovation, marketing and transformation. He started at Philips Lighting’s headquarters in Eindhoven, the Netherlands. There he was part of the Digital Innovation team. In 1996 he led Philips Lighting into the online world and developed personalized user journeys for B2B and B2C. After moving to Atos, Paul was asked to support Procter & Gamble in their quest to transition from traditional (paper/TV) marketing to online marketing. He worked for the world’s largest brands such as Pampers, Pringles, Gillette, Hugo Boss in B2C always using the latest technologies to improve the user experience and build global communities around Baby Development, Teens and Beauty.

Paul started a digital agency in the Atos organisation and worked for companies like Air France/ KLM, Nestlé, Novartis, Akzo Nobel, DSM, SGS, Siemens, and in the sport industry (the IOC, NOC*NSF, Olympique Lyonnais, Liverpool FC) on topics such as digital transformation, fan-experience, user experience, and disruption models. In 2019 he connected with Stéph Cruchon and joined as “fellow” the Design-sprint team in Lausanne.

Paul has been a regular speaker at Innovation Centres, organised and facilitated workshops. In his free time he is a fanatic trail-runner, football coach and volunteer at several sport-events such as the Montreux Trail Festival.

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