Betina Garcia Nogues itoday

Betina García Nogués

Position: Founder & UX Lead

Betina is a User Experience Designer, Researcher, and Sprint Master.
She holds a Design degree from UBA (Universidad de Buenos Aires) and has always been passionately interested in UX. She teaches UX at UTN (Universidad Tecnológica Nacional) for the first UX specialization in Argentina. She’s interested in leading teams into the UX process within companies. She is part of the Google Developers Experts program where she helps startups as a UX Mentor and facilitates Design Sprint within Google for Startups Accelerator events. Having worked in the design field for almost 15 years, mentoring and collaborating in different projects around the world. In 2019 founded The Sprint Team a Innovation training company with focus on products and services.

#itoday a worldwide community of Innovators


Mariella Pastori

Innovation Consultant at MPConsulting

Tony Medrano

Executive Creative Director at Six Foot

Katie Swindler

User Experience Strategist - Allstate

Anaïs Salson

Entrepreneur, Globe Trotter, Speaker - Try The New

Alexander Sattler

Transformation Consultant - Sattler Consulting

Emmanuelle Germond

Geek Human translator at CH-Open / PPVD / intergen

Jake Knapp

Creator of the Design Sprint process at Google

Axel Pasqualini

Director at Apptitude SA

Simone Smyth

Design Strategist at Atomic

Julien Guex

Managing director at FIT Fondation pour l'innovation technologique

Sandy Lam

Design System Lead at SoftwareAG

Daphna Glaubert

Design manager program at EPFL

Kristina Pankov

Learning manager - Consultant Freelance

Loraine Kiely

Problem solver specialising in Service Design, Transformation, Product and Change at Rainmaker Solutions

Luis González

Product Designer / UX-UI - Freelancer / Startuper

Claude-Alain Glauser

Solution Unit Manager at Trivadis

Marco D’Amico

Strategic Innovation Advisor at oobrain S.r.l. SB

Dardan Iljazi

Full Stack Developer

Jean-Marie Buchilly

Innovation Cell Manager at Fischer Connectors

Eberhard Schächterle

Innovation Advisor at Eberhard Schächterle Innovationsberatung

Jaime Endick

Strategist/ Freelance

John Elbing

Coach/Consultant/Storyteller at Standpoint

Laïla von Alvensleben

Head of Culture and Collaboration at MURAL

Alain Priser

Lead Product Designer and Manager at Labster.io

Kai Haley

Head of UX Methods and Process at Google

Fabrice Atallah

Head of Innovation and Change Management at Hilti

Patrycja Rozmus

Design System Lead - Brainly

Caroline Pratte

Founder at Conversations.coach

Rémi Rivas

Consulting Designer at Rivas Consulting

Michael Vuilleumier

Designer - User Experience & Interface - Apptitude SA

Mathilde Verdier

Social Innovation Strategist / UX/UI Designer in Training

Alban Vogel

Product Designer - Cleverdist SA

Diana Liu

Founder | Instigator | Fun Maker - The SIX

Jen Jeng

Founder and business strategist at Spica Strategy

Mateo Fernandez

Sr. product Manager at Rootstrap INC

Olivier Chappuis

Innovation Lab Manager at Maxon

Alexis Moeckli

Founder at WENOVE.CH

Lisa Mo Wagner

Sr. Product Manager at Finiata

Srini Srinivasan

President - World Design Organization WDO

Yann Ringgenberg

Founder & UX designer at :ratio

Olivier Petro

Owner at YOUBEQUITE

Ed Orozco

Head of Strategy - WANDR

Sarah fleury

EPFL Master Student in Management, Technology and Entrepreneurship

Cristina Famano

Co-founder at ADA Strategy

Kevin Richard

Senior Designer, UX Strategist

Steph Cruchon

CEO Design Sprint Ltd - itoday Conference Organizer

Jeroen Frumau

Owner at Talents-4U BV