Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, and Toyota Financial Services.